How to Optimize my Website for Voice Search in 2019 : Voice research is the rising star of SEO and special attention must be paid to this new practice. How to optimize your SEO?
It is expected to account for 50% of the research volume by 2020.
Faced with such success, it goes without saying that special attention must be paid to this new practice. For this, SEO is still evolving, to meet the requirements of this mode of research.
As early as 2016, every fifth search query was submitted by voice. Ascending trend. It is not surprising that the way people search for information online is becoming more and more of a search for language. After all, in contrast to written, the spoken word is the most natural form of human communication.
How to Optimize my Website for Voice Search?
As the era of search engines began, users were still keen to enter their search phrases succinctly.
Unlike search queries that you enter on the computer, voice searches are more conversational and have a natural tonality.
Therefore, they are usually longer than search queries when entering text. In addition, they are mostly mobile and often have a local connection.
The main purpose of digital voice assistants is to deliver the best search results on the go. Therefore, they are looking for easily identifiable, short and relevant content.
Optimize local listing
About a quarter of voice searches refer to specific locations, such as restaurants, shops or medical facilities nearby.
For example, if people are looking for a record shop in Hamburg, it makes sense for their respective site owners to optimize their website to “Plattenladen Hamburg”.
But that does not go far enough for voice search. On the way, about on the way home from work, the same users could search for a “record shop near me” via voice search.
This is far less costly than specifying the exact localization. After all, language assistants can use the physical location of the user to find out where “near me” is. However, you do not compare this information with the keywords on a page, but with the data from the Google My Business Listing.
So make sure your My Business entry is up to date and above all current. Add all important information to your entries and select the appropriate categories. You should be as specific as possible to be found for the right searches. Addresses, company name and other information should be consistently consistent on the Web.
How to Optimize my Website for Voice Search
Use long tail keywords and natural language
People use voice search differently than the typed search. The voice search is something like a conversation with the device. The textual content of a website must, therefore, correspond to the natural language of the users, which goes beyond the mere use of longtail keywords. Because it’s not about serving keywords or keyword phrases, but answering questions. In order to find out which questions users use with specific search terms, tools such as Quora help, It’s also helpful when SEOs and SEO writers short with their customer service colleagues to find out which specific questions customers are asking. The texts that answer these questions should be as concise as possible. FAQ pages that are specific to these long-tail and conversation queries are perfect for this. It may be tedious to create pages and content for all these questions. But these not only help you find yourself better through voice search but also increase the chance of being displayed in Google’s Featured Snippets.
Focus on Featured Snippets
The Featured Snippets are often referred to as Position 0 because they appear above the organic search results in an optically separated box. In about 30 percent of searches, Google will show such featured snippets and there will be more. For voice searches, these are the search results that are read to the user.
Even though Google only shows a short excerpt in the Featured Snippets, it does not mean that site operators should say goodbye to extensive content. Texts should provide the direct answer to a search query, but in the further course extend and deepen it further.
Working with structured data
Structured data helps a search engine to better understand and interpret the content of a website. This allows them to compile even more informative results for users. Content can be linked to more detailed information thanks to structured data. Schema.org, the standard for structured data, makes them easy to distinguish.
Users use the voice search mostly with mobile devices. Only those who make their website responsive and receive their users “mobile-friendly”, can appear in the search results on Google above. You can quickly and easily use Google to verify that your page is mobile-friendly.
When searching for a voice, users want to get to a page that loads quickly even when they’re on the go and, above all, loads all content.
If elements of a web page on the phone cannot be loaded or only very slowly, that scares the users as well as Google.
So if the user comes to the page with a link, because the voice assistant does not provide a direct answer, the page speed must be right and the content should adjust to the display.
But since mobile friendliness goes beyond responsive design, there are other things to think about:
- Loading times: On the go, users are even more impatient than at the computer. The faster a page loads, the better. Google’s Pagespeed Insights tool lets you check the load times.
- Quick to record content: On the way, users want to find information quickly. Hardly anyone wants to read long articles on small displays. Content must, therefore, be clear and structured. The most important thing should be “above the fold”, without having to scroll further.
- Thumb-friendly: Most people only use their thumbs on their smartphones, sometimes with their forefingers. Websites should, therefore, be “thumb friendly”. This means that icons and buttons must not be too small or too close to each other.
However, one thing is certain: it is definitely worthwhile to optimize your own website for voice search. If you consider the following aspects, you are on the right path to rank well in voice search:
- Keep an eye on the user questions
- Create content with appropriate answers
- Operate Local SEO
- mobile friendly: optimize your site technically and in terms of content for mobile devices.